Heligon...


is a market leader in creating highly simple and accessible ways for people to work with digital imagery.

Through its proprietary technology Heligon leads in image:

Segmentation - Breaking down images automatically into clean and natural shapes in the same way the eye/brain visualises objects.

Matting - Ensuring the edges of these shapes are preserved when they are recolored  or transferred to new backgrounds.

Combining these technologies in a revolutionary compositing engine (e.g. isolating an object in video / still imagery and placing it against another background) result in highly efficient and practical solutions whereby users simply click on objects (clicking on chairs or the sky in an image) in order to move, recolor or remove them.  This will fundamentally alter the way people relate to their imagery at home and at work.

Market

Imagery is replacing texts as the principle means of communication.  Whether it is peer-to-peer networking  (200+ million users on Facebook and MySpace), video sharing sites (Youtube), peer-to-peer auction markets (offering trade partner validation via product shots) or Powerpoint and Word (text based communication platforms are increasingly becoming image editing platforms) - the growth in the power and use of the image is one of the key trends of the early 21st century.

Solutions such as Heligon's that can revolutionize this massive behavioural shift will be set to create substantial value in the near-term.